DISTRIBUTION NETWORK

The supply chain from farm to the wholesale market or organized retailers is full of middlemen with nobody ensuring quality but everybody simply trading the produce without adding any value. There is a dire need of credibility in this industry wherein a buyer (trader or a modern retailer) needs credible branded packaging which ensures consistent quality, consistent weight, and a predictable supply.

Today, these buyers from across the country flock to small and large wholesale markets where they buy the product with no guarantee of weight or fruit quality. At GrowVenture, by way of pre and post-harvest management techniques not just limited to sorting machines, trained staff, CA storages, scientific packaging, and refrigerated vans, our fruit makes its way through the same distribution supply chain but with much more credibility and predictability.

GrowVenture has access to all segments of the target market – Wholesale and Modern Retail. GrowVenture has been selective and is creating a dedicated network of Wholesale distributors across all major cities of the country including Tier 2 and Tier 3 cities. A growing network of these wholesalers across the country is the key strength of the company’s increasing revenue growth, but at the same time, GrowVenture is taking the lead in serving as the back-end integration for the upcoming Modern Retailers in the country.

GrowVenture is supplying branded and white-labeled fruits to organized retail chains in more than one region and is also expanding the capability of catering to consumer demands. Through this distribution network, GrowVenture is also feeding the imported fruits and other varieties to the consumers.